Brand YOU: Building Your Personal Brand

Be your brand. Today. Tomorrow and everyday.  Brand YOU. Brand everywhere, It’s the best marketing strategy you can adopt. 

 

Be authentic

 

Your personal brand should follow you everywhere you go. It needs to be an authentic manifestation of who you are and amplify what you believe. With this in mind, your personal brand is not only a reflection of where your technical skills lie, but your ideals like giving back, kindness, thoughtful leadership or mentorship.

 

Keep it real

Remember to keep it ‘REAL’ it’s the best way to attract the right kind of business. People buy into people. Knowing what you stand for can often be tricky - as we get influenced by the greatness around us. Try asking your friends and family what FIVE qualities YOU have as a personal brand. You’ll be surprised to know: You are better than you think.

 

Relationships build your brand⠀

 

When building your personal brand, think about the relationships that could help develop your credibility, reputation and consideration. 

 

Relationships: 

• Power your business
• They build equity
• They increase engagement
• They build trust, following and sales

 

Relationships matter, in life and in business. Building strong relationships is an integral part of any successful brand strategy. The result of focusing on ‘brand relationships’ is increased engagement, loyalty and ROI.⠀⠀
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As Seth Godin says “In the connection economy, trust and relationships are the new currency. It’s not a soft thing you do in your spare time, it’s the heart and soul of your business” ⠀⠀
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Be TRUE to yourself. It’s the best strategy.

 

Need help putting together a strategy? Book a clarity call with me today, so I can help you bridge the gap between where you are now and where you’d like to be.